An unqualified masterpiece by any standard, the 1940 Ford passenger-car lineup firmly ranks among the most attractive and distinctive automobile designs, regardless of era. Penned by former yacht designer Eugene T. “Bob” Gregorie, the 1940 Ford line marks one of the final products of his design collaborations with company president Edsel Ford. In addition to their wonderfully streamlined styling, the 1940 Ford model lines brought improved functionality to match their good looks. Among those enhancements were new sealed beam headlamps, vent windows, and enhanced passenger space with a new steering column-mounted gear lever.
As Ford continued development of its product lines along entry-level Standard (Model 022A) and DeLuxe (Model 01A) trim and equipment levels, the Standard line retained frontal styling cues from 1939 with power delivered by the small-displacement V8-60 engine for the last time. The upscale DeLuxe line was clearly distinguished by more modern frontal styling, the larger 221 CI “Flathead” V-8, and startlingly opulent trim and upholstery at a bargain price. Interior enhancements for the 1940 DeLuxe models included a handsome Art Deco motif to the redesigned dash and instrument panel, and exterior updates included bright red “Ford De Luxe” lettering within the chrome hubcaps. A fast-growing list of factory-available options and dealer-installed accessories provided buyers the unprecedented ability to personalize their new Ford.
Exclusive to the Model 01A DeLuxe model range, the 1940 Ford Convertible Coupe was priced from $850 when new, with 23,704 examples produced. Given their handsome and modern design, abundant comfort, and renowned V-8 power, all surviving examples of the 1940 Ford lineup continue to enchant collectors today. In stock form, performance from the famed “Flathead” Ford V-8 engine is quite satisfying and rugged mechanical components make these classic Fords ideal for classic touring events as well as show display. Along with their famed predecessors, the Model T, Model A, and V-8 predecessors of the 1930s, the iconic 1940 Ford models continue to serve as staples of America’s time-honored custom and hot rod culture.
Combining the best elements of both worlds, this handsomely presented 1940 Ford DeLuxe Convertible Coupe clearly benefits from a loving restoration performed to high-quality standards. While obviously retaining the car’s immensely desirable original character, numerous upgrades deliver improved performance and enhanced reliability. Requiring no modification, the handsomely styled body of this 1940 Ford DeLuxe Convertible Coupe is beautifully finished in a period-correct color of Sahara Tan and enhanced by outstanding chrome and bright trim. Featuring correct, Victoria-style blind quarters, the Dark Brown convertible top very nicely accentuates the car’s elegant, yet sporty, presence, a theme carried through the interior compartment, upholstered with Saddle leather seating surfaces and door panels, contrasting with Light Tan carpeting, and floor mats piped in saddle. While maintaining its fabulous original looks, the interior features choice updates including the modern, yet classic-appearing AM/FM radio, custom pedals with brushed aluminum accents, and a neatly-integrated electronic instrument cluster including a tachometer and digital odometer, plus fuel-level, oil-pressure, coolant-temperature, and voltage gauges. Housing a mounted spare wheel/tire, the trunk compartment is fully upholstered and carpeted, consistent with the interior of the vehicle.
Ample power is delivered by a proper and highly detailed “Flathead” Ford V-8 engine, well equipped with desirable and interesting period speed equipment, including an Offenhauser intake manifold and finned cylinder heads, triple Stromberg ‘97’ two-barrel carburetors, and Fenton cast-iron headers. Supporting features include a high-capacity radiator, updated 12-volt electrical system, alternator-type charging, and free-flowing dual exhaust. Relaxed highway cruising is provided by the correct 3-speed manual transmission in concert with a highly desirable, period-correct two-speed Columbia rear axle. Riding on a set of Dark Brown steel wheels mounting Ford-scripted hubcaps and “big and little” wide white wall tires, the Ford carries a slight forward rake and aggressive stance that looks just right. Added turn-signal indicators and Maxtel LED headlights provide enhanced safety while cruising along today’s roads. Beautifully restored, simply handsome throughout, and endowed with period high-performance upgrades, this 1940 Ford DeLuxe Convertible Coupe delivers a significantly enhanced driving experience while retaining its irreplaceable charm and original essence.
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